Company News, Packaging News

Persil Laundry Detergent Rebrands, Launches New Activewear Formula

Vibrant new packaging and improvements in unit dose dissolvability are part of the effort.

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By: Lianna Albrizio

Associate Editor

Persil laundry detergent has gotten a facelift. As part of a rebranding effort, the Henkel-owned laundry detergent brand has also rolled out new formulas that help keep clothes looking newer, longer.   “Our consumers care about their clothes, and that matters to us,” said Matt Kutnick, marketing director of Persil. “So, we are bringing new energy to the laundry aisle with a refreshed look and products that celebrate our shoppers’ clothing and the cherished memories interwoven in their fabr...

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